‘It is what it is’

3D Creation & Animation for Ooh Any Day Now.
︎Numeral design by Hedieh Anvari & Ashwaq Fahem

This production is a visual narration of the universality of menstrual cycles. In contrast to the stereotypical discourse, the subject matter is elevated through the lens of design into a design system that represent the four phases of the cycle; Menstruation, Follicular, Ovulation and Luteal. Commissioned by Ooh Any Day Now, I created a 3D representation of the specific numeral design. My goal was to further evoke the various feelings and senses experienced through these four cyclical phases within both their exterior and interior fictional habitat.

Work in progress:
+ Ideation for the environment (‘universe’ & ‘bagels’)
+ Typeface 3D drafts